this is remy's

A project that started as a love letter to my Hungarian Grandmother.

Taking traditional imagery from a culture and transforming it into a design language that can present a whole city in one brochure, and future campaigning.

Planning

A lot of my research was from personal and family knowledge of Budapest. I went through old photobooks, museum gallery books, and firsthand accounts of the city.

I took all of this knowledge, put it into lists and symbols and reference images, and I used this to see what imagery was the most prevalent.

I decided to use themes of water to represent the city's thermal spas and the Danube. I also wanted to focus on the historical architecture and the feel of Hungarian traditional art.

Logo Design

Before I could dive into anything, I had to flesh out my logo.

I needed something strong that represented the appeals of the city, but it needed to be simple enough to be memorable.

It also needed to be simple enough that the style I build around it will stay consistent.

I used hand-drawn type in a clean but flowy way, freeing the letters from a straight baseline. This way, it channeled the flow of water, but also the serenity of freedom.

Initial Brochure

This iteration was fueled by a personal love that I saw other Hungarians feel about their city. The content was distanced from commcercial ideas, focused more on handmade illustrative assets.

Firsthand research is very important in design. But, it's also easy to get carried away in design.

The design was attractive, which was one goal, but it wasn't exactly functional.

Campaign Design

It's more likely for people to research their trips online rather than from a physical brochure.

So, a digital campaign was designed, based on the brochure.

A landing page that goes through all of the same information, with icons to match each category.

Brochure Redesign

I am fond of the initial brochure design, but seeing it printed out made me realize that it's not reflective of a real-world travel brochure.

I went back and thouroughly researched touristy material related to Hungary and Budapest.

I decided to commit to my initial theme of tying the water imagery to the thermal spas. I reorganized the same information, but now supported with photographs.